What is this media highlighting?

Each answer will create a different type of media

List of categories:

A person - potential customer, testimonial, success story
- layers

A Product -
- layers

A Core Company Value -
- layers (specific details)

Brand Equity - make your brand look awesome
- layers

Is it time sensitive or long term? For a specific event/sale or something to go on the website forever?

Is there a call to action?